Programing Conferences
Every six months, Warner Bros. Discovery releases new programming, and the marketing department is responsible for preparing a special programming event to announce it. I was responsible for delivering a coherent design for these events, including key art, red carpet and backstage design, as well as stage design and broadcast/online/social elements based on the general design idea.
Here's another good example of how effective logo design can pave the way for creating all the graphic elements. I was asked to develop a logo for the return of Big Brother to Poland after a seven-year break. Instead of just presenting a logo, I proposed a holistic design that encompassed program graphics, social media and digital layouts, as well as the stage design for the program itself. Naturally, the marketing campaign was also built around this design.
Each series logo or opening title design serves as an great begining to develop the entire visual system. These elements were subsequently used in social media and digital communications, often followed up with hundreds of additional graphics.